What is Information Design?

Information

  • a message received and understood
  • an organized collection of facts from which
    conclusions may be drawn
  • knowledge acquired through study or experience or instruction

Design

  • to create something for a specific purpose or effect
  • to plan the structure of a building, object, document,
    or web site
  • to execute a plan in an artistic or highly skilled manner

Information Design

  • a multidisciplinary profession whose goal is the creation and presentation of information in a way that is most effective for its intended audience.

Who Needs Information Design?

Every organization — technology company, retail or service business, professional practice, not-for-profit corporation, or small community group — uses and produces information. Whether it’s a software manual, corporate policies and procedures, a price list, marketing materials, patient instructions, event announcement or fundraising brochure, it is all INFORMATION that is collected, organized, written, and distributed to those who need it.

What Information Do You Need for Your
Staff, Clients, or Potential Customers?

Contact Kat Nagel at MasterWork to find out what MasterWork can do for you.